In response, groups move away from generic marketing and toward tailored pitches Stoiber Rydell For members (and potential members) of associations and professional societies, it is the current decade—not the 1970s—that is shaping up to be the real "Me Decade." In the past, members were often accepting of associations that offered their services in somewhat generic terms—industry networking opportunities, conferences, educational programs and the like. But now, still bruised from the 2008-09 recession, members are demanding more: namely, what demonstrable value membership will have for them, in the specific segment of the market they occupy. "[Members] are… Read More